How Search Engine Rankings Are Achieved

Strategic Marketing with Provable and Proven Results

For over 13 years, we at Nashville SEO Information has developed a systematic method for gaining recognition from the major search engines (i.e. google, yahoo, msn). Below is an outline of our proven step-by-step process. Because search engines, such as Google, change their algorithm as often as every two weeks, SEO is a never-ending process.

Determine Keywords and Key Phrases:

Our first goal here at Nashville SEO is to determine which keywords or key phrases people are tying into the major search engines that are relevant to your business.

Analyze the Competition:

The next step in the process is to analyze the websites of your competitors by examining their link portfolio. This helps determine how long it will take to optimize your website to reach a high ranking.

Optimize your Website Content:

Nashville SEO will make key changes to your website in order to make it more user friendly to the search engines. This includes changes in keywords or key phrases as well as changes in the placement of both on your website.

Link Portfolio:

Having other high-ranking web sites link to your web site is a major component of search enging optimization and Nashville SEO recruits these links for you. We achieve these links as well as other quality links from local and nationwide directories, by writing articles about your products and services and through web-based press releases. SEO link building must be done consistently to achieve the best results from the search engines and it is the ongoing part of SEO that ensures your link portfolio will stay ahead of the competition.


Although the principles of SEO are consistent, the profession is constantly evolving as search engines continuously adjust their methods for ranking the millions of sites on the web. In addition to the constant Link Portfolio building, we conduct weekly analysis to ensure the search engines are responding favorably to your Link Portfolio. We also continually monitor your keyword searches and key phrases to ensure you are ahead of your competition.