Avoiding SEO Scams & Recognizing Expert SEOs
How to choose a reputable SEO.
Choosing a reputable SEO in Nashville, Tennessee can be daunting, considering that there is so little knowledge available on what to look for. Companies paying for advertisements in the Nashville Scene, Citysearch or the Tennessean are trying to attach their name to the credibility of those established organizations, but it does help you choose a top ranked or top rated SEO Firm. So we here at Nashville SEO Info are going to give you the four key scams to watch out for, when searching for an SEO Firm as good as ours:
Search engine optimization is one of those unknown fields that has no established standards. Anyone can say they are an SEO or can do SEO work, but that does not mean they have the talent, time or tools to produce any results. There are also programs that claim to help search engine ranking. They do not work either. Period.
An easy way to spot an unknowledgeable SEO or a web designer who poses as an SEO is to ask them if they optimized your site when they designed it. They will answer, "Oh yeah, I optimized it."
That is equivalent to saying, "Oh yeah, I've been worked out." Working out and SEO are never one time events. They are always on-going projects.
A lot of companies will also call people and tell them that they will submit their sites to 2000 directories, which will build their search engine ranking. It is a form of link campaigning--albeit lopsided and one-dimensional. The problem with these "auto-submissions" is that the directories to which they are submitting have safe-guards in place to reject these kinds of mass submissions. Now, here is the scam: the company has technically done what they promised they would do, SUBMIT your site, even though 99% of those submissions will be rejected and thus be of no use to building a client’s search engine ranking.
Another prevalent scam in the industry is for SEOs to try to gull you into letting them pick the phrases to dominate. For instance, say you are real estate agent and your website is: www. MollyLynnMorganRealEstate .com
A scam SEO will come to you and say, "We can get you a #1 ranking for ‘Molly Lynn Morgan Real Estate." They can probably do that for you. Unfortunately, none of your potential clients are going to Google and typing in that phrase.
More sophisticated SEOs will come to you and tell you, "I will try to get you the ranking 'Real Estate in Middle Tennessee.'" That sounds like a wonderful phrase to dominate, but their data has told them that no legitimate SEOs are going after that phrase; because, again, while it might sound good, very few people are actually typing that in. People are actually most often using either 'Nashville Real Estate' or 'Nashville Tennessee Real Estate.'
What a legitimate SEO will do (like we do here at Nashville SEO Info) is to show you the actual data. We will show you the exact numbers of how many people per month are searching for the product or services you offer and what exact keyphrases they are typing in. We won’t go after any of the silly phrases above. We will show you the data AND LET YOU CHOOSE!
There are short cuts that can be used to quickly build a ranking. These shortcuts involve “spammy” techniques that are referred to as Black Hat SEO. One of these techniques includes overloading a website with keywords. This works temporarily, but once the Google algorithm figures out what the site is doing, they will banish the site to what is referred to as “Google hell.” This simply means that the site is marked to never be allowed to have a good ranking in the system.
SEOs will sometimes do this because it is the easier than doing the work the honest way. In the long run, the hard, honest way is more effective and far more safe, but it does take longer. A few years ago BMW of Germany hired an SEO firm. This SEO firm applied some black hat techniques and Google found out. BMW of Germany was banished to Google hell and the auto giant spent the next few years and millions of dollars wooing Google to allow them back in to the system. Google finally agreed, but unless you have millions of dollars and the power of a automotive giant, you have to be careful who you allow to do SEO work on your behalf.
We at Nashville SEO Info know where the line is and we stay miles away from it. This puts us in a position where we end up having to do more work to achieve our results, but it ensures that once we attain high rankings for our clients, they will never have to worry about Google one day deleting their site!
Be weary of any company that:
•Emails you out of the blue, saying, “Dear Website Owner, we noticed you are not listed by the major search engines.
•Employs telemarketers who call you out of the blue.
•Promises to submit you to thousands of search engines as their main strategy.
•Who does not explain the difference between an organic ranking and a sponsored ranking.
Although there are shortcuts in SEO, keep in mind that reputable companies treat SEO like a process rather than an event. Anything else is seen as unethical to the search engines and can get your site banned for life.
Nashville SEO Information only employs the cleanest, most reputable methods and has never had a client's website penalized or banned by any search engine. We build your online reputation through the most ethical and advanced methods available.